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Meet the team

    We believe many minds working together, deliver brilliant results.

    We work with pioneering elites from various industries to input into our projects. This means we can deliver you solutions which are efficient, practical and sustainable.

  • Kerra Zhou
    Founder of Kerrisma

    Armed with a Master's in Marketing from the University of Warwick in the UK and a Fashion Merchandising degree from Parsons University in the US, Kerra realised her American dream working for Oscar de la Renta in New York City. Kerra worked her way from international business development to building the brand's first China presence for this phenomenally successful luxury powerhouse.

    After Oscar de la Renta, Kerra spent two years at NIO, China's leading new energy automotive company, where she was responsible for brand partnerships in the global market.

  • Candace Lafleur
    Strategy Expert and Non-Exec Director of Variety Plus

    Candace is the Managing Director of CR Robotics and Greenwood Retirement Villages.  The company specialises in the development, production and operation of dementia support robotics, and dementia care communities across Ireland. Candace is also an Adjunct Teaching Fellow of Trinity College Dublin on the Executive MBA programme. 

    Candace spent 8 years working in China and can speak four languages. She firmly believes that success is not something that can be achieved on your own - but with the team you create.


  • Chen Shen
    Digital Expert and Founder of Panda iMedia Group

    Chen is the Managing Director of Panda iMedia Group- a top Chinese new media marketing agency founded in 2014. Headquartered in Beijing, the company now has offices in Shanghai, Shenzhen, Oregon and New Mexico.

    Panda iMedia Group has access to over 1700 influential bloggers, key opinion leaders and online celebrity members and represents leading Chinese brands such as, Lenovo, China Telecom and Tencent.

  • Joyce Fang
    Multi-Sector Expert and Head of Marketing, Royal Canin

    Joyce has over 10 years’ FMCG marketing experience (7 years in China, 3 years in UK). Joyce specializes in strategic planning, consumer insight, brand communication and media buying with a focus on digital, content marketing and E-commerce. 

    Joyce has worked on multiple brands across consumer health, well-being, home & hygiene, these include - Durex, Dettol, Optrex, Abbott and Royal Canin. She has held marketing responsibility for China, the UK, Europe and the US which has enabled her to have both strong international and local insight.