Variety Plus all rights reserved ©

Connect

Collaborate

Crossover

Who we are
What we do

Scroll Down

Variety Plus is one of the fastest growing intercultural branding and communication agencies with offices and representatives in Shanghai, London, Munich and Miami.

We help UK & European brands expand into China, and help Chinese brands go global by delivering against their ambitions to:

  • Connect

    With local audiences

  • Collaborate

    With local influencers & brands

  • Crossover

    Into local markets: China, Europe and the US

Variety Plus is an Official Google Export Partner which means we help clients get the most out of their Google Ad campaigns by providing international campaign support and deploying innovative tools to maximise their performance.

We are a full-service agency. We are committed to offering our clients:

  • Services tailor-made to your requirements.

  • Strategies that are easy to understand and implement.

  • Solutions that are affordable, practical and sustainable.

  • Ideas developed by local teams, designed to connect with local audiences.

  • Monitoring of local market communications to ensure spend is optimized.

  • AND constant hand-holding to make the journey fearless and fun.

service we offer

  • RESEARCH
  • Quantitative research
  • Qualitative research
  • Focus group moderation
  • Participant recruitment
  • Reporting & analysis
  • STRATEGY & PLANNING
  • Social media listening
  • New product development
  • Go to market strategies
  • DIGITAL CONTENT & CREATIVE
  • Social media set-up & operation
  • Paid media campaigns
  • Content strategy & creation
  • Reporting & evaluation
  • INFLUENCER/ KOLS
  • KOL selection
  • Recruitment & briefing
  • Management & contracts
  • Reporting & evaluation
  • FILM PRODUCTION
  • TVCs
  • Filming
  • Documentaries
  • Editing services
  • Studio space hire
  • EVENTS
  • Consumer
  • Experiential
  • Corporate
  • Press conferences
  • Sponsorship
  • PUBLIC RELATIONS
  • Media strategy
  • Press story pitching
  • Messaging development
  • Media relations
  • PARTNERSHIPS
  • Selection and recruitment
  • Deal negotiation
  • Contract, deal & account management

Glimpse of the digital landscape we can cover